Hello!
I've never believed that careers have to fit neatly into a single category.
Over the last twenty-five years, I've built companies, advised global brands, helped shape fashion weeks, worked across music and entertainment, launched educational initiatives, and now spend much of my time writing about culture.
At first glance, those worlds seem unrelated. To me, they've always been the same conversation. I've long been fascinated by the invisible forces that shape the way we live—why certain stories endure, why traditions evolve, how identity travels across generations, and how culture quietly influences the decisions we make as individuals, businesses, and societies.
That curiosity has taken me from corporate boardrooms to fashion weeks, from artist development to entrepreneurship, from global partnerships to
long-form writing. Today, my work sits at the intersection of culture, creativity and strategy.
As Co-founder of The Global Ikon, I am helping build intelligent infrastructure for the global music industry—creating systems that enable artists to build sustainable careers in an increasingly AI-driven world.
Alongside that work, I write. My magazine, For the Love of Quirk, explores culture through fashion—not as an industry, but as a lens into history, migration, memory, craftsmanship and belonging. Each issue asks a larger question about who we are and how the stories we inherit continue to shape us. My essays on Substack extend that exploration further, examining culture through psychology, sociology, history and lived experience. I am less interested in documenting cultural moments than understanding what they reveal about the human experience.
Across everything I do—whether building ventures, speaking, writing, mentoring founders, or exploring creative ideas—I return to the same belief: Culture leaves clues. If we learn to read them, they tell us where we've come from, who we're becoming, and what connects us across places, generations and disciplines. This website is a home for those ideas, the projects they inspire, and the conversations they create.
My Story
A business management degree with a major in Marketing from Shaheed Sukhdev College of Business Studies, Delhi University, and national felicitation in India as the country's top-ranked financial analyst was only the beginning of what I call "Life," But didn’t John Lennon say, "Life is what happens while you are busy making other plans."
Entering the corporate landscape as a Meritorious Chartered Accountant, where the thrill of numbers and strategic thinking captivated me, I found my footing at Arthur Anderson's Tax & Business Advisory division (1996 – 1999). Here, I delved into driving tax-efficient investment strategies for multinational corporations like Bacardí, navigating complex regulatory landscapes, and engaging with government authorities to resolve intricate foreign exchange regulation issues. My journey through the corporate corridors continued at ICICI Bank's Project Finance division as an Assistant Manager (1999 – 2000). In this role, I optimized diverse portfolios, managing client engagements and tailoring solutions using ICICI’s off-the-shelf products. The world of finance unfolded, presenting challenges and opportunities that fueled my professional growth.
A new chapter unfolded at Bank of America as a Credit Products Manager (2000 – 2001). Here, I immersed myself in client-focused marketing strategies, structured complex transactions, and nurtured relationships, maximizing credit-related revenues. The fast-paced world of banking provided a dynamic environment where every deal had its unique intricacies. My narrative then led me to the intriguing realm of management consulting at Hewitt (2001 – 2003). Crafting strategies, conducting valuations for multinational corporations, and sculpting Employee Stock Option Plans (ESOPs) for renowned entities became the norm. The intricate dance of numbers and people marked this chapter, shaping my perspective on the corporate landscape.
After having my two wonderful daughters Jiya and Ahana, who are now pursuing careers through Ivy League Colleges, a keen interest in the finer things of life led me to extend my strategic consulting experience to the luxury goods space. Soon, I transitioned to the world of fashion and luxury brands in 2005, I became a Senior Manager in Marketing Consultancy. Here, I revamped marketing strategies, securing extensive press coverage for high-profile events and immersing myself in the dynamic world of European Luxury Brands. In 2006, a pivotal moment arrived as I stepped into the role of Senior Partner at Burson. Directing marketing, communication, and outreach for brands within the Unilever Group, I played a crucial part in the redesign of Lakme Fashion Week. The glamour of the fashion industry added a new layer to my professional narrative. The fashion world beckoned further as I became a Fashion Design & Film Styling Consultant for Manish Malhotra’s MM Styles Pvt. Ltd. (2008 – 2010). Advising on film styling, designing handcrafted jewelry, and contributing to the artistic vision of one of South Asia’s renowned designers became my creative endeavor. In 2010, the world of jewelry unfolded as I founded Dhaneesha, becoming a strategic advisor to the India International Jewelry Week. Dhaneesha became a canvas for my creative expressions, stocking fusion jewelry at leading design houses.
And yet again, "Life Happened." After several years of marriage, I joined hands with my entrepreneur and music producer husband Ashish in the media and entertainment sector to create an ecosystem for the curation, production, and management of content, talent, and Intellectual Properties. Establishing and growing relationships within this ecosystem with the Cultural arm of the Norwegian Government and Music showcases in Israel, to name a few, did more to me than contribute to the growth of this ecosystem. It taught me that we are One: in our mental and emotional frameworks first, irrespective of where we belong. Similarities at our core drive us towards similar goals even though our methods may differ, across our personal and professional lives. I stepped into the role of Joint Chief Executive Officer of Boon Castle Media and Entertainment. Leading project management, marketing, and public relations, I navigated the dynamic landscape of media and entertainment, steering the ship through collaborations and business strategies. Throughout this story, my narrative found its way into news outlets, where I moderated discussions on the power of women in film, music, and writing. Recognition for contributions to teen-focused music festivals and international cultural showcases became the chapters of my story that echoed beyond the corporate walls.
Realization that regardless of language, nationality or geography, people carry remarkably similar hopes, fears and aspirations led me to explore more. And this realisation changed the direction of my work. Today, I continue to lead ventures in the creative industries as Co-founder of The Global Ikon, where we are building intelligent infrastructure for the global music business, and through The Media Tribe, where we have spent years nurturing emerging creative talent and building bridges between education and industry.
And life is happening yet again, as we speak. In recent years, another chapter has quietly become central to my life. Writing. What began as curiosity gradually became a practice.
Through For the Love of Quirk, my independent magazine, I explore culture through the lens of fashion—not as trend or commerce, but as a record of migration, memory, craftsmanship and belonging. My essays and Substack explore similar questions through psychology, sociology, history and lived experience, asking what culture reveals about the way we understand ourselves and one another.
Alongside this, I have also returned to another long-held creative pursuit through acting, drawn by the belief that stories remain one of the most powerful ways we make sense of the human experience. Looking back now, the chapters of my career no longer feel disconnected.
Finance taught me systems. Consulting taught me organizations. Fashion taught me culture. Entertainment taught me storytelling. Entrepreneurship taught me resilience. Writing taught me how all of those threads were connected.
Each chapter simply gave me another way of asking the same questions—about people, identity, creativity and the forces that shape the world we live in. The plans may have changed many times. The curiosity never has. And yes, John Lennon was right.
Life really is what happens while we're busy making other plans.